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Post by account_disabled on Dec 2, 2023 20:37:51 GMT -8
Similarities: Communicates with existing customers, aims to satisfy customers, shares high-level goals. Differences: Focus on solving customer needs, Focus on customer growth, rely on different metrics How customer management and customer success work together and teams can complement each other's work perfectly. As long as they have the knowledge and resources, they can help customers resolve their requests. Both teams can make each other's day-to-day operations easier. However, there is a Phone Number List condition. They need to communicate effectively. This includes understanding the scope of each team's capabilities and when other departments should step in. It’s especially important to ensure that upsells, cross-sells, or any other price-related negotiations are entirely the responsibility of the team. Can work wonders to educate users on how to get the most out of a product or service. They can address ongoing requests or challenges without having to push the envelope in communications. However, the better they help customers achieve their goals, the more willing users will be to explore higher plans. As you can see, Customer Success and Account Management can work in sync and grow your company together. Customer Success vs. Account Management The close collaboration required for success When you think about customer-facing teams, it's not a choice between Customer Success and Account Management. Both teams interact with customers, but are not mutually exclusive. Quite the opposite.
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