Post by account_disabled on Dec 2, 2023 23:42:29 GMT -8
Let’s say you’re a car retailer that wants to target young professionals looking to buy a car. Your buyer persona could look something like this: graduate Income: $ , or more. Understand Your Personas' Motivations At this stage, you’ll want to figure out the motivations of consumers across different buyer personas. Why would they ne your product or service? What are their goals? Are there several obstacles or challenges that would stop them from achieving this goal? Looking back at our previous example, young professionals may want to buy cars because public transportation in their area is inconvenient.
They may want to travel farther distances to go on trips with their friends or spend more time with their family. Here’s an example: Amy is a professional that commutes at least hours per day. She has Job Function Email List a stable career and belongs to the upper-middle class. She also loves to travel frequently to hang out with friends and family. Amy is looking for a vehicle that offers outstanding fuel economy because she commutes around miles each day and plans to travel outside the city during weekends. We recommend car model X, car model Y, and car model Z as her best options.
Consider Their Behavior Next, you can also evaluate the behavior of your target consumers. Let’s say the customer in your buyer persona is a bachelor constantly browsing car models to impress dates or friends. In this case, you may opt to promote luxury vehicles for this persona. On the other hand, if they’re more likely to ask about affordable and reliable cars, you could recommend a smaller, compact vehicle. persona — so customers can easily distinguish them. You can give them memorable names such as “Bachelor Brad” or “Young Enthusiast Sady. Looking at consumer behavior will help you identify the main selling point of your product or service. It can also serve as a guide for the advertising and promo materials you’ll create for your audience.
They may want to travel farther distances to go on trips with their friends or spend more time with their family. Here’s an example: Amy is a professional that commutes at least hours per day. She has Job Function Email List a stable career and belongs to the upper-middle class. She also loves to travel frequently to hang out with friends and family. Amy is looking for a vehicle that offers outstanding fuel economy because she commutes around miles each day and plans to travel outside the city during weekends. We recommend car model X, car model Y, and car model Z as her best options.
Consider Their Behavior Next, you can also evaluate the behavior of your target consumers. Let’s say the customer in your buyer persona is a bachelor constantly browsing car models to impress dates or friends. In this case, you may opt to promote luxury vehicles for this persona. On the other hand, if they’re more likely to ask about affordable and reliable cars, you could recommend a smaller, compact vehicle. persona — so customers can easily distinguish them. You can give them memorable names such as “Bachelor Brad” or “Young Enthusiast Sady. Looking at consumer behavior will help you identify the main selling point of your product or service. It can also serve as a guide for the advertising and promo materials you’ll create for your audience.