Post by account_disabled on Dec 3, 2023 19:31:41 GMT -8
More than eight out of ten French companies say that their marketing department is already ready to definitively abandon third-party cookies... Publication date :November 10, 2022 Flipboard Reddit Pinterest WhatsApp E-mail Piwik PRO, creator of customer journey analysis software, has just published the results of its study on the disappearance of third-party cookies, planned for 2024 in France.
The main lesson to be learned from this survey is that French companies have a very mature and responsible approach to this major development in their operating framework. Despite the influence Country Email List of Google, which regularly postpones the final date for the disappearance of third-party cookies, French organizations do not want to wait until they are up against the wall to change their practices.
The transition should therefore be smooth, since most of them are already prepared for it. Predicting the disappearance of third-party cookies: a positive inventory in France Faced with this major paradigm shift, announced and awaited for a long time, France demonstrates solid preparation and great serenity.
In fact, more than eight out of ten French companies (86%) say that their marketing department is ready to permanently abandon third-party cookies , and more than six out of ten (65%) consider this development to be a good thing. An optimism which is mainly due to two beliefs: marketing activities will be easier to carry out after the disappearance of third-party cookies for a majority of French companies (60%) and tracking technologies will remain as effective as before (74%).
The main lesson to be learned from this survey is that French companies have a very mature and responsible approach to this major development in their operating framework. Despite the influence Country Email List of Google, which regularly postpones the final date for the disappearance of third-party cookies, French organizations do not want to wait until they are up against the wall to change their practices.
The transition should therefore be smooth, since most of them are already prepared for it. Predicting the disappearance of third-party cookies: a positive inventory in France Faced with this major paradigm shift, announced and awaited for a long time, France demonstrates solid preparation and great serenity.
In fact, more than eight out of ten French companies (86%) say that their marketing department is ready to permanently abandon third-party cookies , and more than six out of ten (65%) consider this development to be a good thing. An optimism which is mainly due to two beliefs: marketing activities will be easier to carry out after the disappearance of third-party cookies for a majority of French companies (60%) and tracking technologies will remain as effective as before (74%).